It can be hard to choose between making your existing website better, or creating a new one. There are pros and cons for both. We help you define what matters to your organisation and your customers, then assess how your current website is performing. We first focus on ‘why’ you might need to change, not what that change might be. Our independence ensures our recommendations have your organisation's best interests at heart.
It’s tempting to add more digital products and services, but that doesn’t necessarily solve the real problems, or take advantage of the real opportunities. Often it creates confusion and overhead. Sometimes doing less is better. We start by deeply understanding your purpose and strategy, then looking at your digital channels. For some clients our recommendations to stop or change activities have saved them considerable time and effort, as well as reducing risk.
Understanding your audiences, how they engage with you, and what they value is at the heart of good digital strategy. We can help you gather research and insights to inform your digital decisions. A good experience is one that your customers value. The right experience is one that delivers value to both your customers and your organisation. Our strategies are based on this intersection between your audiences and your organisation.
Every organisation has limited resources. Being confident about where to invest in digital requires a strategy that sets out how your digital activities will support your organisation, as well as where the risks and opportunities are. The key is to invest with purpose: to seek proof that your investments will actually make a difference. We can help you develop the strategy, assess the risks and validate that the strategy will work.
Successful digital projects start with people, not with technology. You will deliver better results if you develop an independent strategy that sets out why and what you are trying to achieve before you approach technology companies. It’s common for the strategy process to reveal a better direction than if you had started with a technology company – this is because it’s hard for technology companies to see options other than the ones they provide. We can help you with developing the strategy and procuring the appropriate partners when needed.
This is one of our favourite questions – what if digital enabled you to think differently about what you do, or to tackle a problem in a new way? What do changing technologies, customer expectations and markets mean for your business? We start by understanding your core purpose and the problem and opportunity spaces, we then help you explore a range of new customer experiences that create value for your organisation.
If you have a specific question or want to know how we could help, send us an email.
It'd be great to meet you and talk through your thinking.
If you're in Wellington, Tom would love to buy you a coffee and chat all things digital.