The challenge
The New Zealand Law Society (NZLS) identified a need for a new website that better reflects the complexities of who they are, the vital work they do, and the increasing expectations of the legal profession.
They began the journey by looking for someone who could provide independent advice on where they should head with a potential new website.
The solution
Working alongside NZLS for over two years, we have gathered a deep understanding of their role, their members, the regulatory framework they operate within, their culture and how they work as an organisation.
From this understanding, we helped define a future vision, proposition and strategy for the website; align the organisation around the new vision; and put the champions, partners and workstreams in place to start bringing the vision to life.
