Execution

Why execution is important

A great strategy that can’t be applied is not a great strategy — and a great strategy executed badly can produce poor results.

There is little value in creating a strategy if you can’t execute it, and in our rapidly changing world, how you execute strategy has become the difference between success and failure.

“The work we did with Diagram has been incredibly useful. They helped us identify quick wins to optimise our digital touchpoints, and longer term strategies to help us reach our online goals.”
Predator Free Wellington

That tricky bridge between strategy and execution is best crossed by people with a foot in both camps— that’s where we come in.

We know how to develop strategies, and we have the experience to execute and apply them. Executing your strategy might require you to:

• create a new website or build a new app
• implement new ‘back office’ technology
• act on new insights from your customer data
• segment audiences based on personas.

However you execute a strategy, it means the need to translate plans into outcomes. Ultimately, it means change. And change is hard to do on your own — it requires collaboration.

How do you execute strategy?

• We work with you to figure out what’s required to execute your strategy in the real world — from resourcing, technology, training, determining budgets, right through to communication and governance structures.
• We help you find people who can design and build your website or implement new technology, understand their different approaches, and determine which is the right fit for your organisation.
• We put in place key metrics that determine project success, and ensure your project stays on track.
• We often act in a ‘product owner’ role, holding your vision for the project and quickly making the many little decisions required to keep the project moving forward.

Our execution services can be provided as a fixed piece of work (such as helping with a procurement decision) but often they are provided throughout the duration of your digital project (for example, project management).

Talk to us about exploring the best way to execute your strategy.